Best Prime Day deals on Apple devices: iPhone, iPad, AirPods and more

Apple gadgets are rarely discounted by Apple itself, so you have to rely on third-party retailers offering savings if you want to save on a new iPhone, iPad, MacBook or a set of AirPods. Now that Amazon Prime Day is in full swing for 2025 - it's actually four days, not one - we've seen prices slashed on many Apple items in a surprisingly wide-ranging sale.

From Tuesday July 8 to Friday July 11, Amazon is cutting prices on some of the most popular Apple products. To our surprise, this includes many of the latest models to be released, including the iPhone 16e for less than £500 and the 11-inch iPad for less than £300.

These and many other prices are the best we've ever seen, including for the ever-popular AirPods Pro 2, which are down to £179. According to Amazon price tracker website Camelcamelcamel, that's the lowest they've ever been, with a full £50 discount on the RRP.

One thing to bear in mind is that to access any Prime Day Deal, you need to be signed up to Amazon Prime. This service costs £8.99 per month, and gives you free delivery on thousands of items all year round, as well as access to Prime Video and other Amazon services.

The good news is you might be eligible for a 30-day free trial of Prime, which you can redeem today to get instant access to these Apple Prime Day deals.

Below I've listed the very best Apple deals this Prime Day, which are only set to run until 11:59pm UK time on Friday, July 11.

I've been a technology journalist for nearly a decade, and have used and reviewed many generations of Apple iPhone, iPad, Mac and AirPods over the years.

That means I can always tell when there is a genuinely good deal on an Apple product, as part of my job is tracking these gadgets' prices all year round. Apple itself never discounts the products, so you have to rely on third-party retailers for savings. But just because there is money off, doesn't mean it's the best price.

It's always worth checking other retailers once you've spotted a deal to see if you can get a better price elsewhere.

But this Prime Day, the Apple deals I've picked here from Amazon are genuinely excellent, and often the cheapest I've ever seen them sold for.